The Forest Stewardship Council sets standards for responsible forest management. A voluntary program, FSC® uses the power of the marketplace to protect forests for future generations. Some people feel the best way to prevent deforestation is to stop using forest products. In reality, people use forest products every day. For example, the average American uses nearly six trees worth of paper each year. So FSC harnesses market demand to ensure forests are responsibly managed. Because FSC® is the gold standard in forest certification, it is the only system supported by groups such as WWF, Sierra Club, Greenpeace, Natural Resources Defense Council, and National Wildlife Federation.